Background

Defence Dynamics is a free online teaching resource from the Ministry of Defence (MOD). Over 100 lesson and assembly plans and 1,000 multimedia assets are freely available to teachers to support the delivery of lessons to 14-16 year olds. All teaching materials are fully curriculum and examination board linked and draw on real-life, topical examples of MOD work in the UK and internationally to bring learning to life.

The primary aim of Defence Dynamics is to deliver an exciting resource to support interest in key curriculum subjects, while improving young people's understanding of the breadth and nature of the MOD's work.

Overview

Following an extensive audit of the old web site and qualitative research several usability and accessibility issues were highlighted. The defence dynamics web site houses a vast amount of resources for teachers but these were previously hard to find and navigate.

ID Media London worked in collaboration with marketing agency Kids Connections to address these issues in the redesign and build creating a site that was visually engaging, user friendly and met the Government level AA Accessibility standards.

Solution

The site content was re structured and the user journey streamlined making the offering and process clearer for the user. Subject areas and download options were clearly highlighted and resources were cross-linked to promote the breath of resource available.

A segmented email campaign ran in parallel to the site launch tasked with both updating existing users on the new site and recruiting brand new signups.

Results

Over 700 new user registrations in first three weeks