Overview

Future Weapons is a Discovery Channel programme that examines new military weapons and systems.

Brief

The brief was to create a supporting website to accompany the series airing in the UK. The site was intended to be split into two parts, one providing editorial style content delivered in an engaging way and the other being a high impact game providing a high level of entertainment value.

Approach

The following key objectives were identified:

• Present editorial content in an engaging and informative way

• Create an energetic and playable gaming element

• Create a highly graphic visual design

• Deliver localized versions of the whole site to several other territories and languages

Maximise page clicks

Solution

The gaming element was designed to provide an adrenalin-fuelled energetic gaming experience. The site was built to be deployed in a number of languages with the minimum amount of extra development.

We created a bespoke publishing system to allow each variant of the site to be quickly deployed to territories outside the UK, including Taiwanese, as well as Portuguese and Spanish for the Latin American Market.

Results

The site has been a huge success and has been adopted in three further markets