Overview

I-D Media have worked on a number of projects with Discovery Channel over the past 6 years. Shark Weekend is a Discovery Channel programme that examines all facets of shark species.

Brief

Discovery Channel approached I-D Media with the idea of creating a map-based application where users would be able to explore information about sharks and the environments in which they live.

The brief called for an innovative application with a look and feel that reinforced Discovery's brand identity, while remaining clear and easy to use.

The application had to be deployed to various territories across the globe, so had to support localisation for multiple languages.

The goal of the interactive was to provide users with good imagery, interesting facts about sharks in a setting that adds a geographical representation of the information.

Approach

The following key objectives were considered:

• Present the information in a logical, dynamic and easy to use manner

• Develop a highly visual look and feel that reinforces the shark theme

• Deliver an application built intelligently that supports localisation for deployment to multiple territories

Solution

The site makes use of intuitive navigation mechanisms that allow visitors to locate information quickly and in an engaging way.

The design gives the user a real sense of the shark environment. This was achieved through the intelligent use of imagery and transitions.

The application was built using Flash and has a content management facility for producing variations in different languages.

Results

Discovery Channel is delighted with the application. "We love the work you guys did on the Shark Map. Our Latin American guys were thrilled with it and felt it really complemented their site" – Online Content Manager, Digital Media - Discovery Networks International