Overview

Ligne Roset is a global furniture design and manufacturing company, synonymous with luxury, elegance and innovation.

Brief

I-D Media's relationship with Ligne Roset began in January 2006 when we were asked to create a website that would build the brand to the UK market.

In 2007, (in the face of global expansion plans) Ligne Roset had grown to encompass digital strategy and most recently global digital communications.

Approach

I-D Media identified the need to fully understand Ligne Roset's business processes in order to develop a website that would drive their expansion strategy forward across global markets.

We conducted a review of Ligne Roset's business structure that resulted in a more centralized approach that is underpinned by a robust online business tool that will allow the company to maintain control as it expands without sacrificing local market differences.

Solution

I-D Media's design solution is a creative vision of 'cosmopolitan glamour with a twist'. Sophisticated colours and sumptuous photography reflect Ligne Roset's avant-garde spirit, and various collections are showcased in easy-to-use and maintainable templates that enhance the brand experience.

The website is a marketing tool that enables direct marketing, the seamless management of languages, content and locations and is the channel through which the entire collection is available to view and order.

Results

The success of the UK site has been to build Ligne Roset as a contemporary avant garde lifestyle brand to a young and cosmopolitan fashion conscious market. In 2007 the French HQ asked the digital consultancy to apply the same creative vision to the US website.

The impact that both the UK and US websites have had in marketing, communicating and building a fresh and consistent brand for Ligne Roset in these regions inspired CEO Pierre Roset to adopt ID Media's creative vision across all regional websites and indeed the 2008 catalogue and advertising.

Further sites launched include France, Belgium, Switzerland, Netherlands and Italy.

ID Media was awarded an IF Communication Design Award in 2007 for their Ligne Roset UK website.